Dior

Project brief

A “getting ready” social media campaign created in Paris ahead of the BOF500 ceremony, featuring a group of Thai celebrities.

The project was developed to capture the pre-event moment, translating the atmosphere of preparation into a structured and visually controlled format for digital platforms.

The creative direction was led by Track of God, defining the concept and visual language of the shoot. Filming was carried out by our in-house talent, ensuring consistency with the established creative approach.

The production was executed in collaboration with F2MAX and BOF, aligning creative and production processes within a fast-paced event environment.

The result is a cohesive and elevated piece that captures real-time pre-event energy while maintaining a clear and refined visual identity aligned with the brand.

Video production

Credits

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