FIFA

Project brief

An AR campaign developed for Hublot in collaboration with FIFA for the 2022 World Cup, designed for Snapchat and Instagram.

The project focused on creating an interactive digital experience aligned with the energy and global reach of the tournament, translating the brand’s identity into a dynamic AR format.

Track of God was responsible for the full scope of development, including concept creation, art direction, production, and post-production.

All 3D assets and technical execution were developed by our team, ensuring a cohesive visual language and seamless functionality across platforms.

The result is a high-impact digital activation that combines technology, design, and brand storytelling within an interactive environment.

Video production

Credits

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