H&M X MUGLER
Mugler x H&M, New York Show Visual Strategy
Project brief
A visual strategy developed for Mugler x H&M in New York, focused on defining the video language for the show.
The project involved a detailed pre-production phase led by Track of God, including creative strategy, art direction, and full storyboard development. Each shot was carefully planned, with clear guidance on framing, sequencing, and camera approach to ensure consistency across the final output.
The objective was to establish a strong and recognisable visual system that could translate the energy of the show into a cohesive film.
Production was executed in collaboration with F2MAX, following the defined creative framework.
The result is a structured and precise visual foundation designed to guide filming and ensure a consistent, high-impact outcome aligned with the brand’s identity.
Video production
Credits
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