ELIE SAAB

Project brief

A social media campaign created for Elie Saab in Paris, centered around a “getting ready” and fitting format.

The project was developed across multiple locations, including a hotel setting and fitting sessions with the talent and additional models. The focus was on capturing a range of looks and moments throughout the day, translating the fitting process into a structured visual narrative.

Over the course of one day, more than 15 looks were filmed, requiring precise coordination and a clear visual system to maintain consistency across all content.

Track of God was responsible for the full art direction before, during, and after the shoot, ensuring a cohesive creative vision at every stage.

The video content was produced in collaboration with F2MAX, combining our creative direction with an efficient production workflow.

The result is a cohesive and scalable content series, built to deliver volume while maintaining a refined and controlled aesthetic.

Video production

Credits

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