FENDI
Social Media Content
Project brief
A pre-show campaign focused on capturing key talents ahead of the event, translating their presence into a structured visual narrative.
The project was developed based on a script and art direction created by Track of God. The objective was to define a clear visual approach for filming talents before the show, ensuring consistency in framing, mood, and overall tone.
The creative direction established a controlled and recognisable format, designed to highlight each personality while maintaining a cohesive visual identity across all footage.
Production was executed by the partner production team, following the defined creative framework.
The result is a unified and refined visual series, built on strong pre-production and precise creative guidance.





