TOD’S
Getting Ready
Project brief
A “getting ready” campaign created for Tod’s and F2MAX production, featuring a talent preparing ahead of a show in Milan.
The concept was built around the pre-show moment, focusing on preparation, anticipation, and the controlled intimacy before stepping into the spotlight. The narrative captures a transitional state, balancing tension and composure.
Track of God was responsible for the full creative development, including storyboard creation, creative direction, and art direction. The visual language was defined in advance to ensure consistency and clarity during production.
Post-production was supervised and controlled by our team, ensuring that the final result fully aligned with the initial concept and visual intent.
The outcome is a precise and editorial-driven piece that reflects both the atmosphere of backstage preparation and the brand’s visual identity.
Video production
Credits
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